Enhance Magento 2 Store: Proven Techniques To Grow Organic Traffic

Posted on December 14, 2022 Updated on December 14, 2022

Customers are generally more demanding online. If they find something that is suspicious or irritating, and a page loading slowly, they will leave and never return. This is why eCommerce site speed is so important for any merchant who sells online.

Magento 2 is an excellent platform, with over 200K websites using it. It also offers hundreds of useful features that allow you to run an online shop. 

What is page speed? Why does it matter?

Page speed is the time it takes to load a page. Page speed directly impacts customer satisfaction, bounce rate, and conversion rate as well as SEO.

According to Unbounce’s Page Speed Report, about 70% of buyers believe page speed has an impact on their willingness to buy online. It has been proven that about half of all customers who leave a website due to slow loading abandon it.

Slow loading can negatively impact your sales and store performance.

• Load time is a ranking factor for search engines;
• Slow loading is often a problem for visitors who get annoyed easily.
• Visitors don’t want too much time so it increases bounce and decreases conversion rates.

How to speed up your online store’s website

Magento page speed optimizations are a great way to improve the organic speed of your store. These are the top tips that have proven to be effective in practice.

1. Speed Test for Page and Site

You should run page and site speed tests at a minimum once per month to analyze your Magento 2 website’s performance and identify any issues that could slow down your site or affect your customer’s experience. This will allow you to measure the load speed of your website and its pages individually.

2. A good web host

Your store’s performance is affected by the hosting provider you choose. It is important to consider not only the price but also how many resources it offers when selecting a hosting provider. These are the key features that a host must have to ensure smooth and quick website processing.

3. Optimize Content

While it is a good idea to include as many product details as possible, this shouldn’t distract customers’ main task of purchasing. Your site’s load speed can be affected by too many products or too many images on your home page. Long pages take longer to load. Visitors won’t enjoy scrolling for long periods to find what they want. You can speed up your website by reducing the number of products on each page.

4. Image Optimization

Although quality images are a great way to attract people to your website content, they can be quite heavy. Images are often the largest files on a website. If you are unable to reduce the number of images on a page, compress them to decrease their size and weight. Page loading can be improved by reducing image quality.

Using multiple dimensions increases the chances that the image will load on different devices and will look good.

5. Caching

The cache can be used to store temporary data to speed up websites’ loading times. A cache can be used to reduce the time it takes to access data. It also reduces latency, improves input/output, and decreases latency. It is meaningful to use a caching tool that can be used to remove cache frequently.

6. Content delivery networks

Content delivery networks (CDN) are another way to speed up loading times for customers around the globe. CDN refers to a network of servers located in different places that are connected to quickly distribute data to consumers.

CDN’s main purpose is to provide data to visitors through servers located nearer to their location. This network greatly reduces the loading time of connected websites. Visitors from Spain, for example, will be able to access the webpage data from the nearest server that can be found in Spain.

7. Third-Party Applications

You can find the tip to delete unnecessary plugins in any article on website speed optimization. This tip is important. Due to the code, third-party apps may slow down your website’s loading speed. It is important to identify any extensions or apps that slow down your website’s loading speed and to decide what you can do about them. We recommend that you contact the plugin’s support team to find the solution.

8. Faster theme

Magento 2 themes, like extensions, can be slow-performing and heavy. Magento 2 themes can be slow-performing and heavy, so make sure they are well-coded.

9. Software Update

If outdated, extensions, themes, and even the Magento 2 development services platform can slow down page loading speeds and affect website performance. It is important to ensure that your software is up-to-date with the most recent versions.

You can hire an expert team of Magento 2 specialists to assist you with your website’s upgrade and maintenance.

ioVista Inc is a leading firm for website development, Designing, Digital Marketing, Integration, and Consulting in Dallas city. We specialize in consulting, design, development, integration, marketing, and support of eCommerce Stores throughout the world. 

Name:ioVista Inc

Contact No:214-699-4391

Address:5220 Spring Valley Rd Suite 568, Dallas, TX, 75254